The Josephs Standard means that quality is never an issue, because it's guaranteed. We maintain the highest quality in our diamonds by buying directly from the source and dealing with the most accomplished cutters in the world. This allows us to examine and select only those diamonds that meet our rigid standards. For every 100 diamonds worthy of inspection by our expert diamond buyers, only one will become a Josephs diamond. In the industry, the value of every diamond is determined by a delicate balance of its cut, color, clarity and carat weight. Each Josephs diamond consultant has been educated and accredited by the Gemological Institute of America (GIA) and the American Gem Society (AGS). We use this expertise to ensure you receive only the highest quality and best value available. In other words, a "Josephs Diamond."