Gold, both versatile and beautiful, is used in virtually every type of fine jewelry. With its remarkable glow and warmth, gold accentuates every detail in a fine design. As a setting, gold showcases the intensity, boldness and beauty of diamonds, pearls and other gemstones. Pure gold (fine gold) is 24 carats. Any carat value lower than 24 is a measure of how much gold there is in the jewelry gold alloy. Regardless of the purity, fine gold jewelry is soft and will over time scratch, taking on what is known as a 'patina' finish. Keep your gold jewelry away from chlorine, cleaning fluid and other household cleaners to prevent eroding and dulling of the luster. Cleaning gold jewelry is best done with warm water and a detergent-free soap. Use a soft-bristled brush to clean and then store your gold pieces in soft cloth bags or in their original boxes.